blocking

there is an odd debate going on at the moment about blocking websites that host the streaming of copyrighted material, such as the premier league football games. the premier league makes most of its money through selling the rights to screen game live on tv. they are keen to protect and protect the brand they have created.
simpe. understandable.
it is all part of the digital economy act.
i am going to ignore the rights and wrongs of the act as i need to set a download running (joke.. it was a joke... a joke).
i can't see how ban a site that infringes copyright can be seen as an attack on free speech, more an attack on theft. the copyfighters all seem to be very keen to give away the work of others but have yet to invited me around to their place so i can just take a dvd or cd from their shelves.
however this isn't what this is about.
during one of the meetings to discuss this whole thing an executive from google said they would fight any attempt at web blocking. i feel safer knowing that. after all they put up such a fight in china, perhaps that sort of bravado is easy to maintain when your search engine is number one in most western countries.
nor does it seem a stance that is compata company who is accused of rigging the result of their searches engine searches in order to make the results of 'friends' appear much closer to the top, i guess that isn't the same as 'censorship', it is just misleading (and tits between pals so who cares.....)
when it comes to sense i have long since given up expecting it from any compant that is making  loads of money, would i do expect from them is their whinging on about the rights of the consumer to make money for the company in question.