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Tuesday, March 16, 2010

when

i treated myself to a coffee in my favourite coffee shop today. some of you may think i do that every day, but i don't. it just seems i am there all the time.
so there are two young hip trendy types discussing clothes, sorry i mean couture. prada this, dior that, lagerfield the other. my how they prattled. quite how they get so excited about fashion is beyond me, though i suspect they would be less than impressed with my discussions of the relative powers of superman and thor with my pal paul.
no matter how you dress it up (oh i am so funny) (sorry that should have been i am sooooo funny) clothes are clothes, it is all schmutter when it comes right down to it.
at some point in their, loud, conversation one of them exclaimed "it was sooooo good".
when did 'so good' cease to be enough.
at what point is something good enough to warrant moving from so to sooooo? is there ever a time when it moves from being just sooooo good to being sooooo gooooood? when does it become ‘fucking excellent’?
perhaps the answer is obvious to those who shop in abercrombie & fitch, stella mccartney or vivienne westwood, but when you shop at peacocks and the best brand you can afford is george at asda then it is lost in the semiotics of the fashion world.
doesn’t look like i am destined for a job in the rag trade any time soon.

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