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Wednesday, March 31, 2010

quote

there i was leafing through an old issue of wired magazine (i would like to say i had read it when i first bought it, but hey we are all friends here so why should i lie) when i noticed an article about digital comics.
back in the day when i was in gainful employment, before post employment kicked in, one of the ongoing debates i had with a prominent retailer was about the move to digital publication of comics by the main publishers. he said it was inevitable, i didn’t think so. naturally the article piqued my interest (especially now that i have nothing whatsoever to do with comics).
in the end the article was short and didn’t really say much.
buried in it was this lovely quote
“...when content companies don’t give fans what they want in the format they want it, fans make it available themselves.”
“most piracy doesn’t spring from the desire to get free content. it comes from a desire to get it in a specific way.” (mark mcclusky – wired may 2006)
do you know i almost believed him there.
skip forward several pages in the same issue of wired and you find that matthew honan is praising the success of itunes which had just sold its billionth tune in just around three years of business. itunes it could be argued being a perfect example of the content companies giving the fans just what they want, in a form that they want it in. you don’t want to buy the whole album? just a track? well here you go. you want to play it on your mp3 player and home computer – well now you can.
fine and dandy.
except hohan goes on to point out that the billion or so tracks that itunes have sold pales into insignificance against the billion or so tracks that are shared each month via peer to peer sites (or p2p to be hip).
somewhat of an editorial own goal there.
ironically i saw this about the time there is a lot of activity over the digital economy bill. as i understand it part of the digital economy bill is aimed at preventing persistent and heavy downloaders of copyrighted material. one of the potential punishments for being caught is to be disconnected from the internet.
to some activists such a move is an infringement of the individual’s human rights and will impact heavily on their quality of life.
some of the copyfighters have even argued that without the free movement of materials via the internet culture might grind to a halt (hell yeah – how else would i have found out about shakespeare, dickens, van gough, mahler, pynchon, zappa, beefheart, hendrix, lichenstein and many others). (true without the internet i would never have known about ‘he came on my face’ ‘anal debauchery’ ‘lesbian mentors’ (which i think is a workplace human resources movie), ‘monster meat’ (i suspect it is a pro-veggie movie) or ‘ginormous juggs’.)
no one denies that the internet has become an essential and integral tool to the way we live our lives both in terms of leisure and work. it is a phenomenal tool for change and for creativity. at the same time that doesn’t mean that it gets a pass when it comes to illegal practices. dress it up anyway you like but sharing copyrighted material is pretty much theft. i am not getting on a moral high horse here as i have been known to download a track or two. i just don’t dress it up as something it is not.
the open rights group say “the minimum value for a repeat infringer’s activity is thus the value of 50 copyright items. music tracks on emusic now retail at 35p. the retail value of the offences of a repeat infringer could therefore be as little as £18” (of course it could also be £500 if you were to download 50 new dvds – using play.com’s average price for a new dvd. let’s not dwell on that too much though as it makes it look a little more serious).
even sticking with the £18 figure, i am pretty sure that sainsbury’s, tescos or my local newsagent are not going to be too keen on me going in and taking £18 in goods. in fact i would even hazard a guess that if i were to take £18 off the various members of the open rights group they might be a little pissed at me.
where the open rights group is right is that the digital economy bill is something that needs debate and not only from politicians but from the content providers and the internet service providers. as fergal sharkey (yes that fergal ) has pointed out when an isp is advertising their service by the claim that you can download 900 lps a month you know that the they are fully aware of what is going on, but they do not want to be seen as the bad guys in this. the same is true of the content providers who may whinge and moan about sharing (or piracy) but still manage to overprice their goods considerably.
a debate is needed – but like many things that need to be debated it can’t be done when the various sides of the debate are just engaged in hyperbole.
now excuse me i need to look for a copy of ‘milf encounters of a close kind 69’, it is both educational and cultural – honest.

1 comment:

Shep said...

I've actually been won over by Spotify. I don't even bother to download much music these days, it's all up there whenever I connect to the internets.