branston

long time readers may remember my despair at the fact the king of the sandwich had disappeared from the shelves of the supermarkets.
the mighty cheese and pickle sarnie was a thing of memory.
oh cheese still featured in sandwiches. pickle made the occasional appearance in some varieties of sandwich.
but never together.
it felt like a part of england had died with the demise of the mighty cheese and pickle sandwich.

imagine my joy, imagine my raptures when on the shelf at tescos there was a cheese and branston pickle sandwich. it was as if a choir of angels had decided to sing just for me!
elation!
and a nice sandwich it is too.

for now all is right with the world.
but only for a limited period of time.
why? you ask.
because for some odd reason the current cheese and branston pickle sandwich is being touted as a limited edition sandwich. to a collector (such as me) such a distinction makes no sense. it is not like you can keep a copy of the sandwich in a mylar bag and sell it in a few years time at twice guide price. you are not likely to be on antiques roadshow asking the nice young man if your limited edition sandwich from 20 years ago is worth anything.
also from another viewpoint all the sandwiches that they have on the shelf are limited editions as they will not last that long either being eaten or destroyed.
i want to stand in the middle of the store and shout out: “this is false advertising! there is no collectors market in cheese and pickle sandwiches. don’t speculate on them or else you will end up like the poor collectors during the end of the black and white boom or the first wave of variant covers. you will be out of pocket and with boxes of unusable crap just fit for the bin.”
that is what i want to shout out, but i don’t.
commonsense kicks in and i remember that while the shoppers at tescos are savvy enough to know to only gamble on a sure thing – such as those £10 bets that are always in the windows of every william hills.

regardless of me failing my civic duty i am currently enjoying noshing on cheese and branston pickle sandwhiches. i am hoping that this is a not so limited edition of the king of the sarnies.
long may it reign.