£1

it was recently announced that addidas are going to launch a £1 pair of trainers in india.
this begs the question why do their trainers cost so much in the rest of the world.

one can only imagine that the plan is to use the £1 trainer as a loss leader to break into the vast indian market with the hope that as large working class population start to earn more money they will stick with addidas as the brand to have so that as the price of the trainers steadily rises until they start making a profit.
a long term stategy, with the potential to lose a lot of money at the start and a long time to get back into profit.

so i come back to my original question why can't they provide cheaper trainers in the uk?