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Wednesday, October 17, 2007

ban

i am starting a campaign to ban the use of the phrase "minute one". it doesn't make the user sound any more exciting, it doesn't make them seem any more knowledgeable, and it certainly doesn’t make them hip or trendy.
when it is used in place of "from the first minute", "right from the start", "from the beginning" or other such phrases i don't get a feeling of increased speed or of heightened impetus.

so stop using it right this second, or should that be second one.

1 comment:

ems said...

Where have I been hiding? I've not heard of 'minute one'. Now I have I hate it too. I will happily support your campaign.