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Monday, January 10, 2005

sarnies

was in my local tescos metro this morning. hunting and gathering for the food i need to get me through the hard day at work.
hoping against all hope to get the king of sandwiches, though some see it as a humble thing, i see the cheese and pickle sarnie as the pinnacle of food creation. simple easy and tasty.
but not in tescos.
i could find a thing called the limited edition cheese & chutney sandwich though.
the job i am in limited implies a certain amount of collectability, a certain amount of keepability, a certain amount of investment. it does not imply a sandwich you are planning on eating before the day is out.
added to that they describe it as being filled with thin slices of cheddar cheese – which would be a fine thing except that have put them all together and so many of them they have become a thick wedge of cheese (which is no bad thing – it’s just not a thin slice…)
sometimes marketing speak goes to far and becomes utter bollocks.
i give you the limited edition sandwich – easier to find than the cheese and pickle sarnie – but remember it is limited.

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